Company info:

Name: Aerodrums
Date founded: 2011
Number of employees: 5
Location: Liverpool
We aim to democratise access to musical percussion instruments by making air drumming a reality.
aerodrums.com

Partners:

Making a self-contained air drumming instrument

Challenge

We were able to bootstrap Aerodrums using readily available hardware, but this meant requiring users of our first model to own and operate a computer. The challenge is to enable people to set up and drum without a computer.

Solution

Our solution is to create an embedded IoT instrument that people can use with a mobile phone, tablet or virtual reality headset. This means solving the problem of doing high speed real time motion tracking and low latency audio rendering on an affordable IoT hardware platform. No one has tried to do this before – we are the first mover and leader in optically tracked percussion instruments.

FED4SAE Support

FED4SAE has enabled us to further a collaboration with Intel; receive support from BME’s Department of Electron Devices; receive advice on the management of innovation from Blumorpho; and fund R&D. Using Intel’s Myriad 2 platform, we were able to finalise a proof of concept and move on to a design-to-cost phase. BME has assisted us with advice on heat dissipation for LED arrays.

Blumorpho have helped us overcome unforeseen supply difficulties in the course of the project.

Impact

The project has helped us derisk the introduction of the next Aerodrums model to market, as well as reducing its cost to end users. This is key to our ambition to democratise access to percussion instruments. These fall in a category of goods that is currently difficult to use in dense housing, expensive and whose manufacturing is demanding on the environment.

When the product is released, it will enable a key part of our business model, which is to offer digital goods to users of the instrument. These will include music lessons, new sounds, new instrument configurations, visual 3D “skins” and play along songs.

The above combined with the higher attractiveness to end users of a self contained instrument will allow our company to grow.